• Wiring for Industry

  • ASL FINALISTS for Business Excellence 2015!

    business-excellence-award-2015 - page-imageWe are delighted that ASL have been chosen as Finalists for the Northwest Automotive Alliance Business Excellence Award 2015.

    The Award is judged on what achievements/success companies have had from Business Excellence funding which contributed towards our latest Digital Marketing project.

    Sophie Balshaw, Marketing Manager commented; ‘When I got the call to say we had made it to the finals, I was completely in shock. These awards are won by large well known companies, so to be a Finalist makes me feel extremely proud and excited for the recognition we will receive.’

    The Business Excellence Programme enabled us to produce a professional marketing strategy which was completed by an Automotive Marketing specialist. We produced a Marketing Strategy which now reflects and gives us a clear path of how we intend the business to grow over the next 10 years.

    We also identified that to grow and evolve into a £10M turnover company, we needed to invest in a New Website and Digital Marketing. The Business Excellence Programme offered us digital marketing funding which allowed us to take on a project consisting of; New Website, Video for website, Professional Imagery for website, Google PPC work and Google SEO work which was all completed to a very high standard by a local digital marketing agency.

    The website was built with the Marketing Strategy in mind and we built the website to reflect Automotive by giving our home page banner an image of a striking DAF Truck. We also created specific pages for; Electric Vehicle Wiring Harnesses, Hybrid Vehicle Wiring Harnesses and Motorsport Wiring Harness Solutions.

    We expect this Business Excellence project to increase our turnover from £2.7M in 2014 to £3.1M by the end of 2015.

    From starting the project, we have secured a brand new automotive customer for wiring harness and wiring loom assemblies which has created 10 new production operator jobs. The customer who cannot be named for confidentiality agreements said upon their initial contact with us and after viewing our website, they were so impressed, in particular with the video, that they want to visit our factory to fully understand what capacity and capabilities we had. Further to visiting us they placed their first order in July and are now classed as a Grade A customer.

    We have received fantastic comments from all our customers saying they are extremely impressed with the new website. One customer said;

    ‘The website is now very easy to navigate, clear and informative. The video looks great, clearly demonstrates in your factory the high standards that you work to, both in terms of a working environment and ASL’s investment in technology.’

    Northwest Automotive Alliance Business Awards provide Automotive companies recognition for their achievements and becoming a shortlisted for an award like this will provide us the opportunity to be recognised at a high profile event, with leading players in the North West’s Automotive Industry attending.

    We will benefit from being highlighted on the evening, where our wiring harness, cable assembly and control panel video will be showcased to senior individuals from key automotive companies including, Leyland Trucks, Bentley and Jaguar.

    For anyone interested in watching the video, you can see it here ASL Wiring Harness Video

    The Awards Dinner will take place on Thursday 12th November at The Mere Golf Resort & Spa.